• Semi-permanent hair dye

• DIY friendly, professional quality.

• Vegan, cruelty-free and locally produced in the Netherlands.

• No harsh chemicals – peroxide, PPD, ammonia.

• Pre-lighten your hair with Attitude Ghosted to achieve the best results.

• Do a patch + strand test before colouring, especially with pastels.

• Our pastel shades only show up on pre-bleached hair to min. level 9 (light blonde), level 10+ (platinum) recommended.

• To keep your colour as long as possible, use Holyplex hair care. Angelic pastel blue hair dye will have you walking on air!

This cool baby blue shade will show up the best on pre-bleached, platinum hair, and generally won’t take to hair any darker than light blonde.

We recommend that you leave a pastel shade in for at least 60 minutes for a brighter, longer lasting colour. Get creative – you can mix Angelic with our light green Minted for the ultimate pastel turquoise or with our super-soft pink Cute for the perfect plush purple!

• Semi-permanent hair dye.

• DIY friendly, professional quality.

• Vegan, cruelty-free and locally produced in the Netherlands.

• Hydrating + nourishing.

• No harsh chemicals – peroxide, PPD, ammonia.

• Pre-lighten your hair with Attitude Ghosted to achieve the best results.

• Do a patch + strand test before colouring.

• To keep your colour as long as possible, use Holyplex hair care.

Strange grey hair dye will unleash your peculiar side!

This highly pigmented grey shade has strong blue undertones and the result will depend on your base colour. Like most of our colours, Strange turns out most accurately on pre-bleached hair to at least level 9 (light blonde) with neutral undertones. Because of the blue undertones, Strange might turn out greenish on hair with yellow undertones.

Get creative – mix Strange with our Dreamy pastel purple to become a shiny silvery unicorn!

• Semi-permanent hair dye.

• DIY friendly, professional quality.

• Vegan, cruelty-free and locally produced in the Netherlands.

• Hydrating + nourishing.

• No harsh chemicals – peroxide, PPD, ammonia.

• Pre-lighten your hair with Attitude Ghosted to achieve the best results.

• Do a patch + strand test before colouring, especially with pastels.

• Our pastel shades only show up on pre-bleached hair to min. level 9 (light blonde), level 10+ (platinum) recommended.

• To keep your colour as long as possible, use Holyplex hair care. Sensitive is the perfect mixer for creating the pastel shades of your dreams!

Sensitive is NOT a white hair dye, toner or lightening product – it is a mixing product for pastelizing our bolder shades. Be mindful that the lighter the tint of the hair dye.

Get creative – Sensitive is perfect for creating the pastel rainbow of your dreams! Just mix it with any colour of your liking to soften it up, and get the colourful vibes started!

• Semi-permanent hair dye.

• DIY friendly, professional quality.

• Vegan, cruelty-free and locally produced in the Netherlands.

• Hydrating + nourishing.

• No harsh chemicals – peroxide, PPD, ammonia. •

Pre-lighten your hair with Attitude Ghosted to achieve the best results.

• Do a patch + strand test before colouring, especially with pastels.

• Our pastel shades only show up on pre-bleached hair to min. level 9 (light blonde), level 10+ (platinum) recommended.

• To keep your colour as long as possible, use Holyplex hair care.

Precious will have you feeling peachy-keen!

This warm-toned pastel peach will show up the best on pre-bleached, platinum hair, and won’t take to hair any darker than light blonde.

We recommend that you leave a pastel shade in for at least 60 minutes for a brighter, longer lasting colour. Get creative – mix Precious with her summery cousin Cute pink for a pastel coral colour, or add a bit of Proud pink and Ecstatic orange to deepen the shade!