• Semi-permanent hair dye.

• DIY friendly, professional quality.

• Vegan, cruelty-free and locally produced in the Netherlands.

• Hydrating + nourishing.

• No harsh chemicals – peroxide, PPD, ammonia.

• Pre-lighten your hair with Attitude Ghosted to achieve the best results.

• Do a patch + strand test before colouring.

• To keep your colour as long as possible, use Holyplex hair care. Playful purple hair dye is the bright, bubbly buddy of your dreams! This highly pigmented purple shade has strong blue undertones and will often fade to a blue shade.

Like most of our colours, Playful turns out most accurately on pre-bleached hair to at least level 9 (light blonde). Get creative – for the ultimate blueberry colour, mix Playful purple with our Strange grey!